Is Your “Best ESP” Causing Your Email Deliverability Problems?
Maybe you thought it was the best ESP for your company when you started, but maybe now your deliverability isn’t what you thought it would be. Is your ESP causing your deliverability problems?
Could be. Even the best email service provider isn’t really the best if they don’t have a noticeable and positive impact on your delivery rate. They might have the easiest interface and the clearest reporting, or the most helpful staff or perhaps fabulous training.
But if that email service provider puts more energy into delivering service than delivering emails, you might have a problem…a costly one. Remember, each undelivered email is a lost sales opportunity! Maximizing your email delivery rate is critical, and your ESP selection plays a major role. You need an ESP dedicated to the highest possible deliverability.
Is your ESP really your best email service provider possible? How does your “best ESP” compare to others? To find out if your current email marketing company is still the best fit for you, ClickMail can help you do a test drive of up to three ESPs so you can compare deliverability rates.
About the Author: Sharon
