Welcome emails are a chance to best way to make a good first impression and also an email deliverability best practice we strongly encourage. But these seemingly harmless automated messages can work against you if you’re not careful in using them, even as a best practice. Remember, a welcome email can help email deliverability by being anticipated, opened and possibly even acted upon. That shows the ISPs engagement, an increasingly important factor in measuring the validity of your email marketing messages. You […]