DM News recently reported on a Return Path study that finds over half (55 percent) of email marketers are essentially flying blind, because they lack the tools to be able to analyze their email data, segment their lists, or perform competitive analysis. 55 percent is a startlingly high percentage, given all the improvements in email marketing technology over the past few years. But many marketers may not be aware of the tools available in other ESP solutions, or they are unaware of (or do not know […]