Determine Your Audience’s Behavior Before You Design for Mobile

2021-11-09T21:09:43+00:00

There’s plenty of talk these days about designing for mobile. That’s a good thing, since eMarketer’s Email Marketing Benchmarksreport notes that about a third of emails are now opened using mobile devices.  Email marketing technology is evolving, which makes designing for a variety of devices easier than ever. Yet as with anything email marketing related, we need to take a step back before we start on the design. Just because technology makes it easy doesn’t ensure technology makes it good. Designing your email […]