Ideas for Automated Email Content

2021-11-09T21:09:16+00:00

If you’re not automating triggered emails to specific people in your database, you’re missing out some of the best response rates in online marketing.Timing and relevance are essential to opens and clicks. There’s no better example of good timing and good relevance than automatically sending a message to people whenever they complete an action that’s tracked on your system. Here are some opportunities to send automated emails to your audience.

Ideas for Automated Email Content2021-11-09T21:09:16+00:00

How to Respond to a Low Response Rate

2021-11-09T21:09:19+00:00

One of the best things about email marketing is that it’s easy to measure the effectiveness of your effort. But it’s hard to analyze data if the numbers just aren’t there. Sometimes, an email tanks. However, that doesn’t mean you can’t still learn from it. There are several types of responses that are useful to measure. Unsubscribe Rate is a good thing because it can tell you that the recipients aren’t interested in your products or […]

How to Respond to a Low Response Rate2021-11-09T21:09:19+00:00

Divide and Conquer: Strategies for Segmentation

2021-11-09T21:09:20+00:00

If you’re looking for a quick way to make a big impact in your deliverability and response rate, consider list segmentation. With email marketing, relevance is key. You want to target your email content, offers, and even subject lines to match the interests of each recipient. If your email marketing solution enables your relational database to generate messages using dynamic content for specific contacts on the fly, more power to you. But you can gain much […]

Divide and Conquer: Strategies for Segmentation2021-11-09T21:09:20+00:00
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