Formerly the shiny new marketing tool, email has been around for a long while now, and other shiny new marketing channels have sprung up, with much hoopla and bemoaning of the death of email. Email is far from dead, however. One only need to look at numbers to see it’s going strong with no sign of weakening. Even company growth numbers tell this tale. In a post titled, “Email’s Place in the Emerging Entrepreneurial Economy,” Simms […]

Mobile is the new marketing medium. That you probably already knew, as you strive to make your email marketing program as effective on a tiny screen as a large one. Lucky for those of us in the industry, email solutions don’t have to adhere to a new set of regulations for mobile email marketing. The same rules apply. But what about SMS? SMS isn’t simply email shrunk smaller like the mobile marketing referred to above. Marketing via text is a […]

Just about every business is challenged by inactive subscribers. You know, the people who signed up for your email at some point but seemed to have lost interest since. They don’t actually unsubscribe. They don’t do anything…at all. Because the un-engaged subscriber is un-lucky for you—as the ISPs look at your levels of engagement with recipients to determine the validity of your email—it’s necessary to either get these folks to re-engage or get them off your […]

In this international world and global economy, chances are someone from outside the U.S. will be on your in-house email list…or even a lot of someones. As the email marketer, the onus is on you to make sure you comply with the email marketing regulations of other countries. I wish we as an email marketing company could tell you that adhering to the compliance regulations of one country would ensure your compliance for all, but we can’t. We […]