Get It Right: How to Do Right Message, Right Time Email Marketing

2021-11-09T21:06:35+00:00

When it comes to email marketing, relevance is the key. And delivering the right message at the right time is the key to being relevant, which makes it the goal of many email marketers. It doesn’t sound so hard, does it? The right message at the right time? It’s not like it’s rocket science, after all. Actually, with a smart use of your email analysis, right message is fairly easy to do. However, right time can […]

Get It Right: How to Do Right Message, Right Time Email Marketing2021-11-09T21:06:35+00:00

Add These 6 Tactics to Your Email Marketing Strategy for Increased ROI

2021-11-09T21:06:36+00:00

Almost anything can drive the need for a bigger return on your email investment. Is the C suite asking for more proof of the success of your email program? Perhaps you want a bigger budget but management wants a bigger payback. Or maybe it’s simply your job to improve the email marketing program at your organization. Whatever the reason for the focus on email marketing ROI, your email strategy is key to increasing it. Whether you […]

Add These 6 Tactics to Your Email Marketing Strategy for Increased ROI2021-11-09T21:06:36+00:00

The CTO Rate: Why It’s a Critical Email Reporting Metric

2021-11-09T21:06:37+00:00

The click-to-open rate, or CTO: What is it and why should you care? In short, it’s a sometimes used email reporting metric. Other metrics like open rate and click-through rate (CTR) are more common…but perhaps not as valuable. Although email marketers are used to seeing it mentioned, maybe even in their own email reporting, that doesn’t necessarily mean everyone knows what it is or why it matters. And we should, because this one piece of information […]

The CTO Rate: Why It’s a Critical Email Reporting Metric2021-11-09T21:06:37+00:00

Numbers Don’t Lie: Why Email Tracking Is Essential

2021-11-09T21:06:37+00:00

Numbers don’t lie but they can mislead, which is one more reason for making sure your email tracking is on track. If you’re not paying attention and digging deeper when something looks odd, you could be assuming your email marketing is going much better than it is…or much worse. Here’s a story to illustrate our point… We did a very small segmented mailing for a client (27 subscribers). Immediately upon pulling the email reporting, we noticed […]

Numbers Don’t Lie: Why Email Tracking Is Essential2021-11-09T21:06:37+00:00

When Business Gets More Complex, Email Should Too

2021-11-09T21:07:45+00:00

Has your business changed, yet you’re doing the same old, same old with email? Did your hot dog stand grow into a restaurant? Did you go from being a breakfast place to serving three meals a day? Maybe your product line used to consist of five gadgets, but now you sell 500. This is what a business is built to do: It is supposed to grow. That’s the point. But with growth often comes change and […]

When Business Gets More Complex, Email Should Too2021-11-09T21:07:45+00:00

Make Big Data Small Again: Use Data Driven Content to Deepen Customer Relationships

2021-11-09T21:07:45+00:00

Many organizations these days collect customer data left and right. Gathering the data is not a challenge. Deriving meaning from that data and putting it to use, now that’s a challenge for many, but it’s one email marketers must overcome. In a thought-provoking article on data published in Chief Content Officer magazine, Robert Rose points out that Big Data can be a big problem if you can’t put it to the use for which its intended, […]

Make Big Data Small Again: Use Data Driven Content to Deepen Customer Relationships2021-11-09T21:07:45+00:00

Don’t Automate Away: Why Hard Bounces Need a Personal Touch

2021-11-09T21:07:46+00:00

Although automation is a kind of Holy Grail for those of us in email marketing, total automation is not always the best answer…or the best practice. Some things still need some degree of personal attention, like hard bounces. Email best practices say to remove hard bounces from your in-house email list for proper list hygiene. Often it is your email service provider (ESP) who does that on your behalf, automatically without any regard to the significance […]

Don’t Automate Away: Why Hard Bounces Need a Personal Touch2021-11-09T21:07:46+00:00

The Top 4—and Least Known—Strategies for List Growth

2021-11-09T21:07:48+00:00

We’re a numbers-obsessed society, wanting to watch numbers either increase (in our bank accounts) or decrease (on our scales). There’s one place, however, where the email marketer must tread carefully when it comes to numbers, and that’s when you’re growing your email list. This is not the time or place for a focus on quantity and rapid growth. Slow and steady really does win this race because slow + steady = interested and engaged subscribers as […]

The Top 4—and Least Known—Strategies for List Growth2021-11-09T21:07:48+00:00
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