January 2013 - Clickmail Marketing

Increase Your Sliver of the Email Attention Pie

Sharon2021-11-09T21:08:44+00:00

How much attention does your marketing email really get? Really? Maybe not as much as you think. And it’s not just your email. Studies indicate that the time people spend on email is quite a low percentage of the total time they spend on their smartphones and computers. On mobile devices, people spend just 5.3% of the time on email (and instant messaging) and on computers, only 7.1% of their time is devoted to email. Consider […]

Increase Your Sliver of the Email Attention PieSharon2021-11-09T21:08:44+00:00

Why the Mobile Website Experience Leads Right Back to the Inbox

Sharon2021-11-09T21:09:12+00:00

Now more than ever, we live in a world where getting anything is getting more immediate. And the more immediate things become, the more people demand that instant gratification from everything—such as when shopping or researching online, especially when doing so on a mobile device. That’s why it’s increasingly important for agile, cross-channel mobile marketing to be part of your complete emarketing strategy. Mobile is not only here to stay. It is here to become ever […]

Why the Mobile Website Experience Leads Right Back to the InboxSharon2021-11-09T21:09:12+00:00

Stock Up on Reviews (and Content) With an Automated Email Campaign

Sharon2021-11-09T21:09:13+00:00

Many eMarketers complain that it’s hard to generate enough content. Maybe it’s time to stop talking about your company and let others do it for you. The best marketers for your company are your customers. You can let them share their voice through email! In this age of online and smart phone wielding shoppers, customer reviews are having a huge impact on click-and-brick sales. But that’s not the only reason to seek them out. The other […]

Stock Up on Reviews (and Content) With an Automated Email CampaignSharon2021-11-09T21:09:13+00:00

False Spam Complaints: The Damage They Do and How to Avoid Them

Sharon2021-11-09T21:09:14+00:00

Many people continue to use the Spam button to opt out of emails, rather than bother to unsubscribe. They don’t care or realize that the Spam button works against you, the email marketer. They only know they don’t want to hear from you any longer and flagging your email as spam will make it go away. Knowing this, you’re probably not surprised to learn that marketing email results in more spam complaints than any other type […]

False Spam Complaints: The Damage They Do and How to Avoid ThemSharon2021-11-09T21:09:14+00:00

Video Email: 10 Tips for Getting Moving

Sharon2021-11-09T21:09:15+00:00

Web video is hotter now than ever. YouTube gets 4 billion videos streamed every single day. Social media users share video on Facebook and other channels. Video is also an integral part of many B2B and B2C websites. This popularity and its power makes video a natural for giving email marketing an advantage too. Why does video get so much attention? In part, video as a marketing channel is a passive alternative to written content which […]

Video Email: 10 Tips for Getting MovingSharon2021-11-09T21:09:15+00:00