Daily Archives: February 25, 2013

1 post

The High Cost of Bad Data…and What You Can Do About It

The size of your customer contact base matters little if the records you cherish aren’t perfectly accurate. And judging by a recent study, chances are, they’re not. During December 2012, database marketing company Experian QAS commissioned a survey of over 800 business executives across the U.S., France, and the United […]