March 2013 - Clickmail Marketing

What Your B2B Email Marketing Solution Can Learn From B2C Marketing

Sharon2021-11-09T21:08:34+00:00

Some days it feels like B2C and B2B email marketing exist in two different worlds. The first tends to have smaller B2B email lists and longer sales cycles. The other tends towards larger lists and faster sales. As a result, they are sometimes viewed as requiring totally different best practices. Yet there are areas where these two distinct areas of email marketing overlap and even offer new approaches, by borrowing one from the other. In a […]

What Your B2B Email Marketing Solution Can Learn From B2C MarketingSharon2021-11-09T21:08:34+00:00

Permission Marketing on Mobile Devices: What Do Consumers Expect?

Sharon2021-11-09T21:08:35+00:00

What kind of permission does direct marketing on a mobile device require? Do you know for certain or are you operating on assumptions? If you’re assuming you know what level of permission is acceptable to your audience, you might want to give this RegReady infographic a look. Based on a study of 123 marketers and 1,002 consumers, RegReady created the infographic comparing each camp’s opinions on permission. One column illustrates how marketers view a certain type […]

Permission Marketing on Mobile Devices: What Do Consumers Expect?Sharon2021-11-09T21:08:35+00:00

As Spam Level Falls, so Does Attention Level…so Work to Win Their Attention!

Sharon2021-11-09T21:08:37+00:00

First, the good news: the rate of spam is down! And we mean way down. According to cyber-security firm Kaspersky Lab, the percentage of spam has fallen from around 80% to 67% of the global email total. That’s a significant drop. Next, the potential bad news: although decreasing spam is good news for legitimate email marketers because it means people will overall be happier about the state of their inboxes, it doesn’t necessarily mean less competition […]

As Spam Level Falls, so Does Attention Level…so Work to Win Their Attention!Sharon2021-11-09T21:08:37+00:00

5 Reasons to Pull the Trigger on Automated Emails

Sharon2021-11-09T21:08:38+00:00

We’re already three months into 2013, and one of this year’s hottest topics is still the importance of triggered email marketing. Has your company launched any automated campaigns yet? If not, you might want to consider these five reasons to take on triggered email, because this is the year to get automation working for you…before your competitors get to it first. Reason 1: Triggered emails perform better When considering your choice of email marketing solutions, consider […]

5 Reasons to Pull the Trigger on Automated EmailsSharon2021-11-09T21:08:38+00:00

Searching for the Best Email Service Provider? 2 ways to make your choice easier and smarter.

Sharon2021-11-09T21:08:38+00:00

Searching for the Best Email Service Provider? Here are two ways to make your choice easier and smarter. When it’s time for a new email service provider, sorting through over 100 ESP options can be a little daunting. That’s why ClickMail publishes two tools to help you choose: our online ESP selection tool that ranks your needs to give you the top three ESP choices for you, and our annual ESP selection guide, updated every year. […]

Searching for the Best Email Service Provider? 2 ways to make your choice easier and smarter.Sharon2021-11-09T21:08:38+00:00