As Spam Level Falls, so Does Attention Level…so Work to Win Their Attention!

2021-11-09T21:08:37+00:00

First, the good news: the rate of spam is down! And we mean way down. According to cyber-security firm Kaspersky Lab, the percentage of spam has fallen from around 80% to 67% of the global email total. That’s a significant drop. Next, the potential bad news: although decreasing spam is good news for legitimate email marketers because it means people will overall be happier about the state of their inboxes, it doesn’t necessarily mean less competition […]