If you haven’t yet considered automating your marketing as part of your email strategy, here’s one good reason to change your mind: competitive edge. According to MarketingSherpa’s 2013 Email Marketing Benchmark Report, about half of businesses are using welcome and thank you emails. However, transactional emails were used by far less than half (40%) and follow-up emails such as post-purchase messages and surveys are used by only 25%. Wait, there’s more. Re-engagement emails are used by […]