Email marketing solutions have evolved into extremely sophisticated tools for segmenting and targeting, messaging customers based on previous purchases or even abandoned shopping carts. What marketers can achieve today would astound the marketer of yesterday. But there’s still a factor of yesteryear that’s relevant today: No matter how sophisticated your technology and implementation of email marketing solutions, you still have to be wanted in the inbox. You still need to be engaging your audience and getting […]

Are you itching to do more with email but tight purse strings are preventing you from doing so? If you’re a marketer trying to argue for an increased investment in email marketing solutions but you’re not getting it, we have some tips for you to help you make a more convincing argument. First you have to understand the mindset of your audience. The C-suite tends to think of email as something highly commoditized because they don’t […]

Are you failing at email? Many marketers are, according to the Econsultancy/Adestra Email Marketing Industry Census 2013. That study finds 61% of marketers rate their email marketing as poor or average, and only 4% rate their email marketing as excellent. If almost two-thirds of marketers gave themselves poor grades for email marketing during a recent survey, imagine the grades their subscribers would give them! And only 4% are getting top marks, while only 35% grade themselves […]