Watch Out for Possible Spike in Hard Bounces at Yahoo!

2021-11-09T21:07:57+00:00

Today’s Whitelist post was written by Grant Johnson, Director of Client Success at ClickMail. As the Director of Client Success, Grant helps clients become better, more strategic email marketers. While we always recommend to our clients that they monitor bounces and subscriber engagement, there is a new reason to pay close attention this month. On July 15, 2013, Yahoo! began the process of “recycling” email addresses that have been dormant for more than a year. Yahoo! […]

Watch Out for Possible Spike in Hard Bounces at Yahoo!2021-11-09T21:07:57+00:00

Midsize or Enterprise: What Size of ESP for Email Integration?

2021-11-09T21:07:58+00:00

Often when an organization goes looking for a new email service provider, it’s due to one of two reasons. Either they are fed up with the customer service (or lack of) or they’ve outgrown their current ESP. If it’s the latter and you’re in the market for a more powerful ESP so you can implement a more sophisticated email marketing strategy, maybe what you need is not a new ESP so much as a new type […]

Midsize or Enterprise: What Size of ESP for Email Integration?2021-11-09T21:07:58+00:00

2 Steps to Overcome the Challenges of Triggered Email

2021-11-09T21:07:58+00:00

The numbers prove it: Businesses that use a comprehensive, behavior-based triggered messaging strategy can generate more revenue, more often. When Bank of America reports event-based triggered emails are 250% more effective than broadcast emails; Epson’s birthday emails generate 840% more revenue; and Gaylord Brothers converts half of their cart abandoners with remarketing emails, it’s easy to see an investment in triggered messaging can produce exponential results for each dollar spent. However, knowing where you want to […]

2 Steps to Overcome the Challenges of Triggered Email2021-11-09T21:07:58+00:00

Switching ESPs? Make Authentication Part of the Switch for Better Email Deliverability

2021-11-09T21:07:59+00:00

When you switch from one email service provider to another, you’ll have your work cut out for you in the transition and ramping up of your staff with the new platform. You probably realize that you’ll need to ramp up your new IP address too, if you’re going with a dedicated IP (rather than a shared pool). That’s to ensure that your deliverability doesn’t suffer when ISPs see your email arriving from an unknown IP address. […]

Switching ESPs? Make Authentication Part of the Switch for Better Email Deliverability2021-11-09T21:07:59+00:00
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