Switching ESPs? Make Authentication Part of the Switch for Better Email Deliverability

2021-11-09T21:07:59+00:00

When you switch from one email service provider to another, you’ll have your work cut out for you in the transition and ramping up of your staff with the new platform. You probably realize that you’ll need to ramp up your new IP address too, if you’re going with a dedicated IP (rather than a shared pool). That’s to ensure that your deliverability doesn’t suffer when ISPs see your email arriving from an unknown IP address. […]