Add These 6 Tactics to Your Email Marketing Strategy for Increased ROI

2021-11-09T21:06:36+00:00

Almost anything can drive the need for a bigger return on your email investment. Is the C suite asking for more proof of the success of your email program? Perhaps you want a bigger budget but management wants a bigger payback. Or maybe it’s simply your job to improve the email marketing program at your organization. Whatever the reason for the focus on email marketing ROI, your email strategy is key to increasing it. Whether you […]

Add These 6 Tactics to Your Email Marketing Strategy for Increased ROI2021-11-09T21:06:36+00:00

The CTO Rate: Why It’s a Critical Email Reporting Metric

2021-11-09T21:06:37+00:00

The click-to-open rate, or CTO: What is it and why should you care? In short, it’s a sometimes used email reporting metric. Other metrics like open rate and click-through rate (CTR) are more common…but perhaps not as valuable. Although email marketers are used to seeing it mentioned, maybe even in their own email reporting, that doesn’t necessarily mean everyone knows what it is or why it matters. And we should, because this one piece of information […]

The CTO Rate: Why It’s a Critical Email Reporting Metric2021-11-09T21:06:37+00:00

Numbers Don’t Lie: Why Email Tracking Is Essential

2021-11-09T21:06:37+00:00

Numbers don’t lie but they can mislead, which is one more reason for making sure your email tracking is on track. If you’re not paying attention and digging deeper when something looks odd, you could be assuming your email marketing is going much better than it is…or much worse. Here’s a story to illustrate our point… We did a very small segmented mailing for a client (27 subscribers). Immediately upon pulling the email reporting, we noticed […]

Numbers Don’t Lie: Why Email Tracking Is Essential2021-11-09T21:06:37+00:00

When Business Gets More Complex, Email Should Too

2021-11-09T21:07:45+00:00

Has your business changed, yet you’re doing the same old, same old with email? Did your hot dog stand grow into a restaurant? Did you go from being a breakfast place to serving three meals a day? Maybe your product line used to consist of five gadgets, but now you sell 500. This is what a business is built to do: It is supposed to grow. That’s the point. But with growth often comes change and […]

When Business Gets More Complex, Email Should Too2021-11-09T21:07:45+00:00
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