Yearly Archives: 2014


What Was Hot in 2014? Our Top 10 Email Marketing Blog Posts of the Past Year

As we close out 2014, it was interesting to look back on the past year and see which of our blog posts generated the most attention in the email marketing world (based on social sharing). Interestingly, we couldn’t find a common denominator at first. The posts that were shared the most ranged from posts on […]

top 10 email marketing blog posts of 2014

chartofweek-12-02-14-lp

Is Email Analytics the Next Big Thing? 2,625 Marketers Can’t Be Wrong!

Now that the deluge of 2015 predictions has begun, the timing of this MarketingSherpa.com article couldn’t be better, because it gives me the opportunity to add yet another prediction to the mix: that third parties are going to be critical to the development of easy-to-use email reporting tools. Because the article shows, the demand for […]


Email Marketing Best Practices: The Branding at the Inbox

My inbox is a busy place, and I’m sure yours is too! Between work email, personal email, newsletters I subscribe to, promotional emails that I don’t, and more, my inbox is rarely static. And all of those emails are competing against each other for my attention, which is limited. That means there is a bit […]

email marketing best practices include branding at the inbox

why you want an excellent sender reputation

What Is a Sender Reputation, and How Do You Improve It to Improve Email Deliverability?

Because email deliverability is a big part of what we do here at ClickMail, we talk a lot about sender reputation. Yet is everyone clear on what is meant by sender reputation? A quick scan of past posts tells me this topic has been talked about but not actually explained. Until now… Your sender reputation […]


Why None of the Best Email Service Providers Is the Best One for YOU

If you’re in the market for a new ESP, creating a list of the best email service providers and getting ready to generate RFPs and do comparisons, I have some startling news for you: The best email service provider for your business might be none at all. Rather, it could be ClickMail is a better […]

choosing between email service providers

gold fish jumping as ESP migration

Switching ESPs? Start Here, With Our Top 10 Posts on ESP Migration

Every time we blog about moving to a new email service provider, that content gets more notice than usual, which tells me ESP migration is a topic of interest for sure but maybe also an unknown that’s got a few marketers feeling nervous and unprepared. If you’re facing the move to a new email service […]