What Was Hot in 2014? Our Top 10 Email Marketing Blog Posts of the Past Year

2021-11-09T21:04:27+00:00

As we close out 2014, it was interesting to look back on the past year and see which of our blog posts generated the most attention in the email marketing world (based on social sharing). Interestingly, we couldn’t find a common denominator at first. The posts that were shared the most ranged from posts on predictions to preheaders, segmentation to senders remorse, with a lot of topics in between. Then we realized: The common denominator is best […]

What Was Hot in 2014? Our Top 10 Email Marketing Blog Posts of the Past Year2021-11-09T21:04:27+00:00

Is Email Analytics the Next Big Thing? 2,625 Marketers Can’t Be Wrong!

2021-11-09T21:04:27+00:00

Now that the deluge of 2015 predictions has begun, the timing of this MarketingSherpa.com article couldn’t be better, because it gives me the opportunity to add yet another prediction to the mix: that third parties are going to be critical to the development of easy-to-use email reporting tools. Because the article shows, the demand for such tools is there! The team at MECLABS combed through a data set of 208,551 answers submitted via our online ESPinator, […]

Is Email Analytics the Next Big Thing? 2,625 Marketers Can’t Be Wrong!2021-11-09T21:04:27+00:00

Email Marketing Best Practices: The Branding at the Inbox

2021-11-09T21:04:28+00:00

My inbox is a busy place, and I’m sure yours is too! Between work email, personal email, newsletters I subscribe to, promotional emails that I don’t, and more, my inbox is rarely static. And all of those emails are competing against each other for my attention, which is limited. That means there is a bit of a brand war going on already, before I even open an email and see the pretty pictures and design. Because […]

Email Marketing Best Practices: The Branding at the Inbox2021-11-09T21:04:28+00:00

What Is a Sender Reputation, and How Do You Improve It to Improve Email Deliverability?

2021-11-09T21:04:28+00:00

Because email deliverability is a big part of what we do here at ClickMail, we talk a lot about sender reputation. Yet is everyone clear on what is meant by sender reputation? A quick scan of past posts tells me this topic has been talked about but not actually explained. Until now… Your sender reputation is just that: your company’s reputation as an entity that sends email. Your reputation is determined and monitored by the ISPs […]

What Is a Sender Reputation, and How Do You Improve It to Improve Email Deliverability?2021-11-09T21:04:28+00:00

Why None of the Best Email Service Providers Is the Best One for YOU

2021-11-09T21:04:29+00:00

If you’re in the market for a new ESP, creating a list of the best email service providers and getting ready to generate RFPs and do comparisons, I have some startling news for you: The best email service provider for your business might be none at all. Rather, it could be ClickMail is a better fit. Is ClickMail an ESP? No, and far from it. But we resell the best email service providers to companies like […]

Why None of the Best Email Service Providers Is the Best One for YOU2021-11-09T21:04:29+00:00
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