Is Your Fear of Frequency Justified? Rethinking Email Marketing Best Practices

2021-11-09T21:06:26+00:00

You’ve heard of urban legends and old wives’ tales, of course, but did you know the email marketing industry has its own legends and tales? The email marketing industry—and perhaps all industries—is rife with beliefs and best practices based on heresy, not fact. Alchemy Worx shed light on one of those myths-turned-beliefs with a study on the real cost of unsubscribes when email frequency increases. The belief of many marketers is increasing email frequency will increase […]