Email Marketing Best Practices: What Does Canada’s Anti-Spam Law Require of U.S. Marketers?

2021-11-09T21:06:18+00:00

With the new Canadian anti-spam law taking effect this summer, we are getting questions from our email marketing clients as they take steps to ensure they’re compliant. We’ve addressed some of the questions below in case you’re also wondering about CASL compliance. And as far as the Canadian law vs. the American one, CASL compliance is more stringent than CAN-SPAM so we recommend simply complying with CASL because doing so means you’ll be CAN-SPAM compliant too. […]