Engage Already! 7 Ways to Avoid the Re-Activation Email With Email Marketing Best Practices

2021-11-09T21:05:10+00:00

Bad news: Not everyone cares what’s in your email message. And over time, the trend is towards ever less interest in your content and offers. The once enthusiastic subscriber–new to the relationship with your brand and eagerly opening each email you send–is eventually replaced by a disinterested bystander who’s more likely to click delete than open. How does this happen? It’s human nature and inevitable: Subscribers simply lose interest over time, for lots of reasons. But […]

Engage Already! 7 Ways to Avoid the Re-Activation Email With Email Marketing Best Practices2021-11-09T21:05:10+00:00

Mad at Your ESP? 6 Reasons NOT to Switch Email Service Providers

2021-11-09T21:05:10+00:00

What makes you think you need a new ESP? It’s understood in our industry that on average companies typically switch email service providers (ESPs) every 2 years. Knowing how much work is involved in selecting an ESP, plus how long it takes to migrate from an old one to a new one, and then the time it takes to fully master the new one, I’m blown away by this stat every time I see it. I […]

Mad at Your ESP? 6 Reasons NOT to Switch Email Service Providers2021-11-09T21:05:10+00:00

More CASL Q&A: Understanding Prospecting Under CASL

2021-11-09T21:05:11+00:00

As the new Canadian Anti Spam Law (CASL) went into effect this week, those in email marketing still have plenty of questions about how to be compliant with this strict legislation…even within our own email marketing agency. This of course includes prospecting…no, not the panning for gold kind, but the panning for sales leads kind. It’s one thing to send an email to an existing customer who has already re-opted in to receive your emails, as […]

More CASL Q&A: Understanding Prospecting Under CASL2021-11-09T21:05:11+00:00
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