At ClickMail, we keep saying only worry about complying with the new Canadian Anti Spam Law (CASL) and you’ll be compliant with CAN SPAM as well, because CASL is much stricter. So what does CASL demand of you? Below is an infographic that lays out just how much more strict the Canadian law is, in comparison with the American one, and highlighting what you’re required to do. Hope this helps!
One thought on “CASL vs. CAN SPAM: This Infographic Says It All (Almost)”
Bernice Karn, Cassels Brock & Blackwell LLP
Marco – you infographic is interesting and I like its presentation. However, I don’t think it is entirely correct. CASL does not apply to voice messages at this point. It’s a possibility down the road, but that section has not been proclaimed in force as at July 1/2014. Not sure what you mean by saying that subscribers “must take an action before they receive commercial messages”. Someone who is an existing subscriber to something would likely fall under the “existing business relationship” implied consent and therefore messages could be sent to them for a limited period of time. Under CASL, prior opt in consent is required unless an exemption or an implied consent applies. Also, there is no jail time under CASL.
Marco – you infographic is interesting and I like its presentation. However, I don’t think it is entirely correct. CASL does not apply to voice messages at this point. It’s a possibility down the road, but that section has not been proclaimed in force as at July 1/2014. Not sure what you mean by saying that subscribers “must take an action before they receive commercial messages”. Someone who is an existing subscriber to something would likely fall under the “existing business relationship” implied consent and therefore messages could be sent to them for a limited period of time. Under CASL, prior opt in consent is required unless an exemption or an implied consent applies. Also, there is no jail time under CASL.