Smarter Email: What It Is and Why Enterprise Email Marketing Requires It

2021-11-09T21:04:39+00:00

Last year, we went through a complete re-branding here at ClickMail. We took a good, hard look at what we’re really good at, the capabilities that make our clients happy and keep us on Inc. Magazine’s list of fastest-growing companies year after year. And we realized all of our expertise and experience could be summed up in just two words: smarter email. What is smarter email? Now to us, smarter email is obvious. It’s enterprise email […]

Smarter Email: What It Is and Why Enterprise Email Marketing Requires It2021-11-09T21:04:39+00:00

Likes vs. Shares: What Should Your Email Ask For?

2021-11-09T21:04:39+00:00

Although I titled this post, “What Should Your Email Ask For,” I could have titled it, “To Get What You Really Want, Ask for What You Really Need,” because that’s what we’re actually talking about. If you’re including social media buttons in your email marketing, it’s for one of two reasons: Either you want people to like you (or follow you), or you want them to share your email. Be clear on what you want, so […]

Likes vs. Shares: What Should Your Email Ask For?2021-11-09T21:04:39+00:00

5 Reasons for a Welcome Email Series (and 11 Ways to Rock It)

2021-11-09T21:05:05+00:00

If you’re a consumer, a welcome email is a welcome thing. Yet only about 50% of businesses send welcome emails. If you’re in the segment sending welcome emails, kudos! The welcome email is the most read of every type of email you will send, and it’s the first step in the right direction. Now we at ClickMail are going to challenge you to take your welcome email to the next level, to raise it from being […]

5 Reasons for a Welcome Email Series (and 11 Ways to Rock It)2021-11-09T21:05:05+00:00

Email Marketing Best Practices: Tips for a Clean and Efficient ESP Migration

2021-11-09T21:05:06+00:00

Moving to a new ESP is like moving to a new house: You get cool, exciting new digs but also face the accumulated tchotchkies and forgotten mites from the days of yore. This can make the move feel intimidating and stressful, but there’s no need for that! You can minimize the move turbulence by developing a method for the madness…and the same thing applies when you switch ESPs, by following some email marketing best practices. Imagine […]

Email Marketing Best Practices: Tips for a Clean and Efficient ESP Migration2021-11-09T21:05:06+00:00

Pit Email vs. Social, and Email Wins for Enterprise Email Marketing Every Time

2021-11-09T21:05:07+00:00

Social media–it pervades our lives, from Facebook to Instagram to Twitter and more. And the impact of social media on marketing has been equally pervasive, to the point that it’s nearly impossible to fully comprehend. Yet, that doesn’t mean social media marketing replaces traditional marketing methods. For all the bling and bang of these social superstars, there’s still a marketing channel that trumps them all: email. Sure, social is sexy and email is, well, email. But […]

Pit Email vs. Social, and Email Wins for Enterprise Email Marketing Every Time2021-11-09T21:05:07+00:00
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