An undelivered email is akin to an email that was never sent. If you send 10,000 emails and 1,600 are never delivered (because your email deliverability rate is 84%), you might as well have a list of 8,400 names instead. And if we look at the number of emails that get delivered right to the junk mail folder, the problem can be even worse. At ClickMail, email deliverability is what we describe as a consulting area […]