You know when you’re at a holiday party sipping eggnog and chatting with a stranger about your career and their eyes start to glaze over?  Don’t be that holiday Grinch as a marketer. So regularly we get swept up, with good reason, into industry jargon and terms no one can relate to because it’s exactly what we’re dealing with. Thing is, we’re getting in our own way – if we told someone we dealt with lifecycle marketing […]