2015 - Clickmail Marketing

Taking Email Security to the Next Level to Protect Subscriber Data

Taking Email Security to the Next Level to Protect Subscriber Data

Sharon2021-11-09T20:55:07+00:00

As 2015 comes to a close, we at ClickMail are busy updating our annual ESP guide, as we prepare to publish the 2016 version in January. This year, we’re adding a section on the email security of your proprietary data as an important consideration when evaluating ESPs. The topic is timely and critical enough that we thought we’d give you a sneak peek here… Why security needs to be ever tighter Major compromises of subscriber data […]

Taking Email Security to the Next Level to Protect Subscriber DataSharon2021-11-09T20:55:07+00:00

Give Yourself the Gift of Better Email Marketing With These 6 Resources

Give Yourself the Gift of Better Email Marketing With These 6 Resources

Sharon2021-11-09T20:55:25+00:00

All the year long, organizations like ClickMail, Email Critic, MarketingSherpa, EmailMonday and others strive to stay on top of the best of the best email marketing practices and technologies, so you don’t have to. You can simply scan your inbox for the most relevant information and get straight to the good stuff. The downside to that is it’s possible to get lost in the weeds of too many resource options. So at ClickMail this holiday season, […]

Give Yourself the Gift of Better Email Marketing With These 6 ResourcesSharon2021-11-09T20:55:25+00:00

Using Email for Lead Nurturing: Harder Than It Should Be?

Using Email for Lead Nurturing: Harder Than It Should Be?

Sharon2021-11-09T20:55:26+00:00

With all of the advances in email marketing technology and cross channel marketing, email still remains a more effective tool for lead nurturing than lead generation. Oh, you can do lead gen with email for sure, but email’s powerhouse is nurturing prospects along, because it’s a perfect platform for doing so, introducing small bits of content over time…drip, drip, drip. And what is lead generation good for if not followed up by a nurturing campaign anyway, […]

Using Email for Lead Nurturing: Harder Than It Should Be?Sharon2021-11-09T20:55:26+00:00

In the Eyes of the Beholder… Your Email Is Only as Good (or Boring) as THEY Think It Is

In the Eyes of the Beholder… Your Email Is Only as Good (or Boring) as THEY Think It Is

Sharon2021-11-09T20:55:26+00:00

Is your email marketing really as good as you think it is? Because you know whose opinion counts more than yours, right? The opinion of the person on the receiving end counts much more than yours. It doesn’t matter if you’re responsible for the strategic, design, content or tactical parts of that email. Your opinion of how good it is or isn’t is, well, irrelevant. And it turns out many consumers do have a different opinion, when […]

In the Eyes of the Beholder… Your Email Is Only as Good (or Boring) as THEY Think It IsSharon2021-11-09T20:55:26+00:00

Personalization in Email: Now It’s Personal—for Real

Sharon2021-11-09T20:55:26+00:00

As I ponder what to expect in 2016, personalization strikes me as the biggest new area to email marketing—and one that’s growing fast. In many cases, what started out as a way to remarket to consumers after cart abandonment is morphing into powerful technologies that enable targeted email marketing like never before, taking personalization to a whole new level. Personalization is only going to keep going and growing, and marketers should take note—and take action. Cliff Condon, […]

Personalization in Email: Now It’s Personal—for RealSharon2021-11-09T20:55:26+00:00

5 Reasons Why Your Holiday Email Marketing Should Be Done as a Series

Sharon2021-11-09T20:55:26+00:00

Don’t shoot the messenger! But the holidays are coming. The Christmas decorations are already up on some retailers’ brick-and-mortar stores, and I’ve already seen plenty of “only X shopping days until Christmas” messages. Whether that stresses you out as a consumer or a marketer, rest assured, I’m not here to put pressure on you by saying all of that. Rather, I’m here to suggest a new approach to your holiday email marketing that might make this […]

5 Reasons Why Your Holiday Email Marketing Should Be Done as a SeriesSharon2021-11-09T20:55:26+00:00

Holiday Email Marketing Help! Easy Ways to Integrate Facebook With Email

Holiday Email Marketing Help! Easy Ways to Integrate Facebook With Email

Sharon2021-11-09T20:55:26+00:00

October is here, and you know what that means: holiday email marketing! Someone in the ClickMail office commented that Macy’s has already put up their Christmas decorations, even though Halloween is still two weeks away. It’s crazy! And it’s the world we live in. So, back to my point: It’s October, meaning it’s time for holiday email marketing. Maybe your holiday email marketing strategy is all planned out and ready to drop, or maybe not. In […]

Holiday Email Marketing Help! Easy Ways to Integrate Facebook With EmailSharon2021-11-09T20:55:26+00:00

Today’s CMO: Tech Savvy and Email Smart

Sharon2021-11-09T20:55:26+00:00

Do a Google search for the changing role of the CMO and you’ll get plenty of results to choose from. As the marketing landscape has evolved into something quite different from that of 20 or even just 5 years ago, so has the job description for the person who heads up that marketing department. Today’s CMO has to know much more than his or her predecessors did—much! Not that everything is different. Certain aspects of the […]

Today’s CMO: Tech Savvy and Email SmartSharon2021-11-09T20:55:26+00:00

Want Your Email Marketing to Go Viral? Do Email Well!

Want Your Email Marketing to Go Viral? Do Email Well!

Sharon2021-11-09T20:55:26+00:00

What makes an email go viral? Well, in a way, commonsense and best practices make an email go viral—or at least that’s how I read a Litmus report on the subject. I’m not trying to be facetious here. Looking at the findings of this report, it really does seem as though viral emails are simply well done emails—those adhering to email marketing best practices. Check out the characteristics that the most viral emails, the ones in […]

Want Your Email Marketing to Go Viral? Do Email Well!Sharon2021-11-09T20:55:26+00:00

Email Best Practices for Double Opt-Ins that Actually Get the Opt-Ins

Sharon2021-11-09T20:55:26+00:00

In an age of omni-channel marketing, with marketers integrating social media and email marketing campaigns and digging deep into Big Data, the phrase “double opt-in” sounds a bit, well, old-fashioned. Who’s thinking about that any more? In other words, we’ve got bigger fish to fry these days! But hold on. There’s a little more to double opt-in than simply being extra diligent about the quality of your email list (although that’s still a very good reason […]

Email Best Practices for Double Opt-Ins that Actually Get the Opt-InsSharon2021-11-09T20:55:26+00:00