Why You’re Better off With an Email Expert Than Choosing an ESP on Your Own

2021-11-09T20:55:51+00:00

The MultiChannel Merchant (part of the Chief Marketer Network) February 2015 Technology Report “Selecting an Email Service Provider” struck a chord with us at ClickMail, for an obvious reason: One of our core competencies is helping clients choose the best email service provider for their needs. And the advice throughout the article is sound, especially the warning that it won’t be easy. In fact, the article states that fact right off the bat with a bold […]

Why You’re Better off With an Email Expert Than Choosing an ESP on Your Own2021-11-09T20:55:51+00:00

Event-Driven Email Marketing Software Is Pushing the Envelope

2021-11-09T20:55:51+00:00

If your email marketing program involves simply sending out sales content to lists of subscribers, you are missing out on much of the medium’s potential. Event-driven messages and triggered emails are super powerful when it comes to reaching your audience with personalized content that resonates and converts. This is based on two axes. One is the timing which can be very precise. The other is the content based on data and behavior. The success of this tactic is […]

Event-Driven Email Marketing Software Is Pushing the Envelope2021-11-09T20:55:51+00:00

The Trouble with Email Marketing Best Practices: “Best” Practices Only Make You Average

2021-11-09T20:55:52+00:00

Good is the enemy of great. So says Jim Collins in his best selling book, “Good to Great.” He is referring to businesses that decide they are good enough, which means they are settling and no longer striving to be the best they can be. And that’s why the term “best practices” is misleading: Adhering to so-called best practices might make you think you’re doing everything that you can to optimize your email marketing, when really […]

The Trouble with Email Marketing Best Practices: “Best” Practices Only Make You Average2021-11-09T20:55:52+00:00

Marketers Want Email Analytics–Can the ESPs Deliver?

2021-11-09T21:04:26+00:00

Here at ClickMail, we have access to some unique data due to the ESPinator. The ESPinator is a free online tool we built a few years ago to help marketers looking for a new email service provider (ESP) to narrow their list of possible ESP choices. As thousands of marketers have used the tool, over 200,000 data points have been created, enabling us to analyze that data and determine what really matters to marketers when shopping for […]

Marketers Want Email Analytics–Can the ESPs Deliver?2021-11-09T21:04:26+00:00
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