Event-Driven Email Marketing Software Is Pushing the Envelope

2021-11-09T20:55:51+00:00

If your email marketing program involves simply sending out sales content to lists of subscribers, you are missing out on much of the medium’s potential. Event-driven messages and triggered emails are super powerful when it comes to reaching your audience with personalized content that resonates and converts. This is based on two axes. One is the timing which can be very precise. The other is the content based on data and behavior. The success of this tactic is […]