If you missed the webinar featuring ClickMail’s Vice President of Strategic Services Grant Johnson discussing the importance of content marketing to a successful email program, you can listen to the archived version here.
Over many years at ClickMail, we have learned that email marketing success is usually dependent on three factors to different degrees:
- 40% content (including the offer and call to action)
- 40% audience (meaning the segmentation and targeting)
- 20% creative (meaning design, layout and images)
That means what you say is as important as whom you say it to, and that means you need great content.
How do you create great content for your email marketing? This webinar will show you how, as Grant teaches you to turn to content marketing as your starting point. During this brief yet fact-filled webinar, Grant provides an in-depth tutorial of content marketing basics, relevant content sources, and plenty of do’s and don’ts to consider as well.
This webinar is free and will only take about 45 minutes out of your day, while giving you countless ideas for much-improved email content. Watch it now.