New Dedicated IP Address? Use These Tips to Warm Up Your New IP Address the Right Way

2021-11-09T20:55:50+00:00

When sending from a new dedicated IP address, it is important to “warm up” that IP in order to establish a good reputation as a legitimate email sender with the Internet Service Providers (ISPs) like Gmail, Hotmail and Yahoo!. You might have been an established sender with your old IP address, but now that you have a new one, you must build your reputation all over again. And your sender reputation plays a big role in […]

New Dedicated IP Address? Use These Tips to Warm Up Your New IP Address the Right Way2021-11-09T20:55:50+00:00

Are Marketers Missing the Point on Landing Page Optimization?

2021-11-09T20:55:50+00:00

Marketers tend to talk a lot about optimizing email, but where is that email trying to take people? Email is always leading to a landing page, whether that’s a designated landing page or a home page or even a Facebook page. Emails aren’t an end in themselves. They are always leading somewhere else because they have to “land” the recipient somewhere, should that person decide to click through. Getting someone to click through is not enough, […]

Are Marketers Missing the Point on Landing Page Optimization?2021-11-09T20:55:50+00:00

Will Smaller Email Service Providers Fill the Vacuum Left by the Big 3?

2021-11-09T20:55:50+00:00

Did you hear that loud sucking sound last year as the enterprise-level ESPs got sucked into bigger companies? We got to wondering, with the three major email service providers all now absorbed by Fortune 500 companies (ExactTarget by Salesforce, Responsys by Oracle, and Silverpop by IBM), what does the future hold for the middle-market ESPs? More importantly, what does this mean for customers? For us, as an email consultancy helping clients choose the best email service […]

Will Smaller Email Service Providers Fill the Vacuum Left by the Big 3?2021-11-09T20:55:50+00:00

Looking for the Best Email Service Provider? Sometimes a Smaller ESP Makes Sense

2021-11-09T20:55:50+00:00

Marketers are often drawn to the big email service providers and why not? They usually have a big name, a big presence, and really big (and sometimes really fun) user conferences. Sometimes, however, a big ESP isn’t necessarily the best fit for a company, even if that company has a big email program. Who needs to think big? When we help clients do an email service provider comparison, we remind them of the plusses and minuses […]

Looking for the Best Email Service Provider? Sometimes a Smaller ESP Makes Sense2021-11-09T20:55:50+00:00

9 Ways to Improve Any Email Marketing Program, Regardless of Budget or Bodies

2021-11-09T20:55:50+00:00

David Baker filled a post with a lot of email marketing statistics a couple of months ago. It was the day after the Super Bowl and of course stats are heavy on everyone’s mind during a big football game like that. So a post full of email statistics was apropos. But there was one stat in there that I can’t stop thinking about more than 2 months later: “Nearly 2/3 of companies rate their company email […]

9 Ways to Improve Any Email Marketing Program, Regardless of Budget or Bodies2021-11-09T20:55:50+00:00

Subject Line Best Practices: The Thin Line Between Intrigue & Insult?

2021-11-09T20:55:50+00:00

If you’re in email marketing—and you probably are if you’re reading this—you probably got the same email I did from an unnamed national marketing organization whose name rhymes with Bee Hem Way, one with a questionable subject line. That subject line? “You’re wasting your time.” Uh, what? Buy me a drink first, people! Leading with a slight like that is an interesting tack to take, at best. You’d think warming me up before giving me the […]

Subject Line Best Practices: The Thin Line Between Intrigue & Insult?2021-11-09T20:55:50+00:00

Email Deliverability. Now It’s Personal.

2021-11-09T20:55:51+00:00

Email deliverability has become just about as personal as the one-to-one Holy Grail we’ve been striving for with email marketing. Now we need to master it on both the sending end and the inbox end, so that all of our efforts to market to people on a one-to-one basis won’t be for naught. And if we’re doing the marketing right in the first place, the email deliverability end of it should take care of itself. Spam […]

Email Deliverability. Now It’s Personal.2021-11-09T20:55:51+00:00
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