If you’re in email marketing—and you probably are if you’re reading this—you probably got the same email I did from an unnamed national marketing organization whose name rhymes with Bee Hem Way, one with a questionable subject line. That subject line? “You’re wasting your time.” Uh, what? Buy me a drink first, people! Leading with a slight like that is an interesting tack to take, at best. You’d think warming me up before giving me the […]