Why the “What’s Next in Email” Won’t Come From Email

2021-11-09T20:55:50+00:00

Email is surely evolving. All kinds of articles and blog posts predict what its future will hold. From increased personalization in both timing and content to cross-channel marketing that seamlessly moves from email to social to web, email as a marketing medium is becoming so much more than email. Interestingly, however, the “what’s next in email” likely won’t come from email—meaning email service providers. Instead, the evolution/revolution in email seems to be coming from third-party vendors […]