July 2015 - Clickmail Marketing

Why Switching Email Service Providers Can Be Good for Your Email Health

Why Switching Email Service Providers Can Be Good for Your Email Health

Sharon2021-11-09T20:55:27+00:00

If you work in a corporate environment, chances are you’re familiar with wellness programs. Originally intended to encourage physical health on the part of employees in order to reduce sick days and healthcare costs, wellness programs now run the gamut and even include stress reduction and financial wellness. Now I, as an email marketer, am going to take some liberties with that wellness concept and give you my thoughts on another kind of wellness: ESP wellness. […]

Why Switching Email Service Providers Can Be Good for Your Email HealthSharon2021-11-09T20:55:27+00:00

This Summer, Heat Things Up With Your Subscribers

This Summer, Heat Things Up With Your Subscribers

Sharon2021-11-09T20:55:27+00:00

It’s so easy to take for granted those who are closest to us: our spouses, our kids…our subscribers. Yep! Even our subscribers whom we worked so hard to get are the ones we tend to neglect as we go in search ever more subscribers. And since all good relationships sometimes need a little spark to heat things up again, we offer a few ways you can easily show some summer lovin’ to your email subscribers and […]

This Summer, Heat Things Up With Your SubscribersSharon2021-11-09T20:55:27+00:00

Is There Really Any Good Reason to Switch Email Service Providers? Yes!

Is There Really Any Good Reason to Switch Email Service Providers? Yes!

Sharon2021-11-09T20:55:27+00:00

Recently in a LinkedIn group, a member challenged ESPs to give good reasons to switch, because of the high financial and time costs of doing so. He stated that he had yet to see a succinct reason to switch, and wondered if there were any. Well, of course I had something to say to that! Two things actually… Point #1: Have the right reasons to switch I recently presented at both MarketingSherpa’s 2015 Email Summit in […]

Is There Really Any Good Reason to Switch Email Service Providers? Yes!Sharon2021-11-09T20:55:27+00:00

Does Email Equal Free Money?

Does Email Equal Free Money?

Sharon2021-11-09T20:55:27+00:00

We regularly hear about the ROI of email, and how it still dominates in the marketing space as the leading way to generate the highest return per dollar spent. But does that mean email equals free money? Hardly. Like anything else, you get out of email what you put into it. The reality is, the more time and money you invest into your email marketing program, the higher your return on investment will be. Simply buying […]

Does Email Equal Free Money?Sharon2021-11-09T20:55:27+00:00

Are Marketers Asking Too Much of the Call to Action?

Are Marketers Asking Too Much of the Call to Action?

Sharon2021-11-09T20:55:27+00:00

New research from Ascend2 shows increasing click through rates is a constant challenge for marketers. Yet it also shows that marketers might be misguided in their attempts to improve CTRs. In responding to the survey questions for this report, 63% of marketers responded that increasing engagement is one of the most important objectives of an email marketing strategy. When asked the most useful metric for measuring email marketing success, the click-through rate (CTR) scored highest at […]

Are Marketers Asking Too Much of the Call to Action?Sharon2021-11-09T20:55:27+00:00

Unsubscribing From Spam: Sometimes It Works!

Unsubscribing From Spam: Sometimes It Works!

Sharon2021-11-09T20:55:27+00:00

Prompted by this cartoon that we recently shared on our Facebook page, I made a decision to deliberately tackle all of the spam in my inbox…with results that were surprising to me. It turned out that unsubscribing actually worked! The time waster that is spam I chuckled when I first saw the cartoon, with St. Peter telling someone how many years of their life they had spent dealing with spam. And then it hit me: Wait, […]

Unsubscribing From Spam: Sometimes It Works!Sharon2021-11-09T20:55:27+00:00