New research from Ascend2 shows increasing click through rates is a constant challenge for marketers. Yet it also shows that marketers might be misguided in their attempts to improve CTRs. In responding to the survey questions for this report, 63% of marketers responded that increasing engagement is one of the most important objectives of an email marketing strategy. When asked the most useful metric for measuring email marketing success, the click-through rate (CTR) scored highest at […]