Email Best Practices for Double Opt-Ins that Actually Get the Opt-Ins

2021-11-09T20:55:26+00:00

In an age of omni-channel marketing, with marketers integrating social media and email marketing campaigns and digging deep into Big Data, the phrase “double opt-in” sounds a bit, well, old-fashioned. Who’s thinking about that any more? In other words, we’ve got bigger fish to fry these days! But hold on. There’s a little more to double opt-in than simply being extra diligent about the quality of your email list (although that’s still a very good reason […]

Email Best Practices for Double Opt-Ins that Actually Get the Opt-Ins2021-11-09T20:55:26+00:00

Subject Line Analysis Report Offers New Insight Into This Critical Content

2021-11-09T20:55:26+00:00

Adestra has published a report on subject lines that ought to be a must-read for every marketer, regardless of industry, because it’s an eye opener (or reminder) of the big huge impact one little word can have. Subject lines can always benefit from optimization because they affect not only open and click-through rates, but unsubscribe rates as well. In order to delve deeper into subject line best practices to discover ways to improve, the folks at […]

Subject Line Analysis Report Offers New Insight Into This Critical Content2021-11-09T20:55:26+00:00
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