What makes an email go viral? Well, in a way, commonsense and best practices make an email go viral—or at least that’s how I read a Litmus report on the subject. I’m not trying to be facetious here. Looking at the findings of this report, it really does seem as though viral emails are simply well done emails—those adhering to email marketing best practices. Check out the characteristics that the most viral emails, the ones in […]