There’s no question that buying marketing technology today is hard—for lots of reasons… ESP comparisons are rarely of the apples-to-apples type, but the situation has grown increasingly complex. Now in addition to email service providers that are specializing in niche markets, there’s marketing automation software to consider. On top of all those players, companies are finding they need third-party solutions to accomplish their martech goals, leading to a need for integrations and customizations. And, of course, […]