Don’t Dismiss the Difference Between the Marketing and the Sales Email

2021-11-09T20:55:05+00:00

Reading through an article on outbound email FAQs just now, it struck me that marketers have a tendency to treat two very different types of B2B emails as if they were one and the same. For example, the article I just read says: “Opens and clicks only get you so far. In most outbound scenarios, the most desired call to action is an email reply—which is the most direct and reliable way to gauge interest.” In […]

Don’t Dismiss the Difference Between the Marketing and the Sales Email2021-11-09T20:55:05+00:00
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