Yearly Archives: 2017


The 7 Worst Pitfalls to Avoid When Migrating to a New ESP

You thought going through the ESP selection process was hard? It might look like a walk in the park compared to the actual migration. Moving from one ESP to another involves many different people and parts, and how well you do the migration affects how quickly you’ll be up and running with your new ESP. […]

migrating to new ESP toy bus

email marketing features you want vs why you want them can mean confusion

ESP Email Marketing Features: What You Want vs. Why You Want Them

When organizations go shopping for a new email service provider or similar vendor, there’s often a disconnect between the email marketing features they want and the reasons behind wanting them. As a company that helps businesses to choose the vendor that is the best fit, we see this time and time again during the discovery […]


Why Your Email Deliverability Doesn’t Rank 10 Out of 10…Yet

On a scale of 1 to 10, with 10 being the highest, how would you rank your email deliverability? Deliverability usually doesn’t get a 10—either in importance or performance—because email marketers often think deliverability ends with hitting the “send” button. Yet there is much more to it than that, and much to be gained by […]


Email Marketing Worst Practices Still Prevail, as This LinkedIn Post Proves

This really happened… The following question was posted in a discussion group for email marketers: “I need to blast bulk emails on daily basis so suggest me some best email marketing tools.” As soon as I saw it, I thought, “Oh boy, that person is going to get lambasted for using not one, not two, […]


4 Months and Counting! Staying CASL Compliant Post July 1

Disclaimer: As we do every time we post about CASL, we encourage you to seek legal advice to ensure CASL compliance. This post is informational only and not intended to serve as legal advice or guidance. This summer, Canada’s strict anti-spam law will get stricter—and the risk of non-compliance will get riskier. The Canadian Anti […]


Just Published! The 2017 Guide to Finding an Email Service Provider (ESP) 1

Looking for the best ESP for your organization? Download the newly updated 2017 ESP selection guide. Every year, we take an in-depth look at the email marketing landscape to revise our annual ESP guide. As technologies and expectations change, the lens through which a marketer evaluates an ESP must also change. And that’s why we […]


Why Your Sender Score Matters More Than Your Credit Score 1

Have you ever bought a house? Or a car? And your credit score was part of the equation that determined whether or not the sale would go through and at what rate? Officially known as a FICO score, that credit rating can be a make-or-break number for some consumers, and I know people who fret […]

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