(Updated March 29, 2018) You’ve jumped through all those hoops to get that email delivered to the inbox. That in and of itself is a feat, so good job on your email deliverability! But…now what? Now you’re depending on the recipient to open it. Otherwise, what’s the point? And just because you got it to the inbox doesn’t mean they will open it. A delivered email is not yet an effective email Just because your email […]