Choosing a new ESP is a major undertaking, one that costs time and money. It only makes sense to first see if perhaps you can salvage the relationship with the ESP you already have, by getting some ESP therapy. If you missed the DMA webinar we did in September on improving […]
Marco Marini
500 posts
Here’s one really important aspect to keep in mind when planning your next email marketing campaign, whether you’re on the email marketing team for a global brand or you’re the owner of a small mom-and-pop business: Have a great offer. Just because you think it’s a good idea, just because […]
(Updated December 15, 2018) We are now into the time of year when email inboxes get even more crowded and cluttered. Retailers are emailing their lists more frequently in their zeal to tap into the holiday buying frenzy. What does that mean to the B2B email marketing team and […]
(Updated December 1, 2018) Noticed anything different about your email inbox lately? For instance, maybe it’s even more crowded than usual? The holiday season is upon us…and so are the holiday email marketing campaigns. That means you can take a crash course in email marketing and who is doing what […]
(Updated November 1, 2018) Although it’s 2018, I think we still suffer from confusion about how to improve email deliverability and the role of the email service provider (ESP) in doing so. At ClickMail, we help marketers choose the right ESP for their situation so I see this confusion firsthand […]
(Updated October 23, 2018) As an email technology vendor striving to help clients do a better job marketing, there are two points we tend to harp on because they are so important: relevancy and testing. And testing brings us to another point: avoiding the apology email. I’ve been in this industry […]
The cost-effectiveness of opt-in email marketing can be both a blessing and a curse. On the one hand, you get a higher ROI from email marketing over other direct marketing methods. But being affordable means we sometimes send out too many emails too often. It’s like candy that’s quick and […]
A lot has changed in email marketing in the past 10 years, but one constant has remained: Subscribers rule. Or at least they should rule. If they don’t drive your email marketing campaigns and strategy, you might need to re-evaluate how you view them. Why so much emphasis on subscribers? […]
(Updated March 29, 2018) You’ve jumped through all those hoops to get that email delivered to the inbox. That in and of itself is a feat, so good job on your email deliverability! But…now what? Now you’re depending on the recipient to open it. Otherwise, what’s the point? And just […]
(This post was originally published 10 years ago, and sadly is as spot on today as it was in 2008.) Organizations ideally should talk their talk and walk their walk, right? We can cut some slack for all-volunteer organizations because they lack paid staff. But other associations and organizations do […]