The cost-effectiveness of opt-in email marketing can be both a blessing and a curse. On the one hand, you get a higher ROI from email marketing over other direct marketing methods. But being affordable means we sometimes send out too many emails too often. It’s like candy that’s quick and […]
Marco Marini
518 posts
A lot has changed in email marketing in the past 10 years, but one constant has remained: Subscribers rule. Or at least they should rule. If they don’t drive your email marketing campaigns and strategy, you might need to re-evaluate how you view them. Why so much emphasis on subscribers? […]
(Updated March 29, 2018) You’ve jumped through all those hoops to get that email delivered to the inbox. That in and of itself is a feat, so good job on your email deliverability! But…now what? Now you’re depending on the recipient to open it. Otherwise, what’s the point? And just […]
Here’s one really important aspect to keep in mind when planning your next email marketing campaign, whether you’re on the email marketing team for a global brand or you’re the owner of a small mom-and-pop business: Have a great offer. Just because you think it’s a good idea, just because […]
(This post was originally published 10 years ago, and sadly is as spot on today as it was in 2008.) Organizations ideally should talk their talk and walk their walk, right? We can cut some slack for all-volunteer organizations because they lack paid staff. But other associations and organizations do […]
Tick tock, tick tock…once again, we are in the countdown stages, working our way towards complying with yet another regulation. Most recently, we were preparing ourselves for the Canadian anti-spam law or CASL, which was enforced in stages, taking full effect in July 2017. Next, it will be the General […]
You thought going through the ESP selection process was hard? It might look like a walk in the park compared to the actual migration. Moving from one ESP to another involves many different people and parts, and how well you do the migration affects how quickly you’ll be up and […]
When organizations go shopping for a new email service provider or similar vendor, there’s often a disconnect between the email marketing features they want and the reasons behind wanting them. As a company that helps businesses to choose the vendor that is the best fit, we see this time and […]
On a scale of 1 to 10, with 10 being the highest, how would you rank your email deliverability? Deliverability usually doesn’t get a 10—either in importance or performance—because email marketers often think deliverability ends with hitting the “send” button. Yet there is much more to it than that, and […]
This really happened… The following question was posted in a discussion group for email marketers: “I need to blast bulk emails on daily basis so suggest me some best email marketing tools.” As soon as I saw it, I thought, “Oh boy, that person is going to get lambasted for […]