Author Archives : Marco Marini


About Marco Marini

Marco Marini is the CEO of ClickMail Marketing, a vendor-neutral reseller of email marketing solutions. Marco is an acknowledged expert in email marketing with over 15 years of experience in the field. Before being named CEO at ClickMail, he was the VP of Marketing & Operations. Marco has also held key marketing positions with CyberSource, eHealthInsurance, DoveBid and IBM Canada.


Email Marketing Worst Practices Still Prevail, as This LinkedIn Post Proves

This really happened… The following question was posted in a discussion group for email marketers: “I need to blast bulk emails on daily basis so suggest me some best email marketing tools.” As soon as I saw it, I thought, “Oh boy, that person is going to get lambasted for using not one, not two, […]


4 Months and Counting! Staying CASL Compliant Post July 1

Disclaimer: As we do every time we post about CASL, we encourage you to seek legal advice to ensure CASL compliance. This post is informational only and not intended to serve as legal advice or guidance. This summer, Canada’s strict anti-spam law will get stricter—and the risk of non-compliance will get riskier. The Canadian Anti […]


Just Published! The 2017 Guide to Finding an Email Service Provider (ESP)

Looking for the best ESP for your organization? Download the newly updated 2017 ESP selection guide. Every year, we take an in-depth look at the email marketing landscape to revise our annual ESP guide. As technologies and expectations change, the lens through which a marketer evaluates an ESP must also change. And that’s why we […]


Why Your Sender Score Matters More Than Your Credit Score 1

Have you ever bought a house? Or a car? And your credit score was part of the equation that determined whether or not the sale would go through and at what rate? Officially known as a FICO score, that credit rating can be a make-or-break number for some consumers, and I know people who fret […]

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“Don’t Be That Guy” – Are You Sending Any of the Kinds of Emails That Annoy?

We all do things we wouldn’t like someone to do to us. We cut people off in traffic, pay bills late, forget birthdays…and not because we’re bad people! We’re only human and sometimes we get impatient, careless or absentminded. We overlook or even ignore the Golden Rule that says do unto others as you want […]


Unlock the Door to Email Marketing Success With Email Segmentation

Email marketing—it’s a numbers game. But they have to be the right numbers in the right sequence. Improving email ROI isn’t about simply upping the numbers, getting more names on your list so you can send more email and therefore make more sales. No, improving email ROI requires increasing the segments you send to, not […]


26 Questions to Ask When Evaluating an ESP’s Customer Support

Anecdotally, most companies switch email service providers (ESPs) because they are unhappy with the customer service they are (or aren’t) getting. Given that most companies make the ESP switch about every 18 to 24 months, and given that switching ESPs is both a time-consuming and costly process, wouldn’t it be smart to evaluate the customer […]


Are You Paying (Enough) Attention to the Images in Your Email Marketing?

You probably already know how compelling images are…because you’re human. You know you’re more likely to notice a Facebook post with an image vs. one that’s just words. As a marketer, you can’t help but notice how quickly Pinterest soared to its place of popularity. And of course there are the social media darlings Snapchat […]