Grant Johnson

3 posts
Grant Johnson is the Vice President of Strategic Services at ClickMail. An email strategy expert, Grant Johnson has worked in email marketing for over a decade, and online marketing prior to that. Through tireless efforts to stay on top of industry changes and developments, Grant has developed an invaluable in-depth knowledge of email marketing and the industry.

Why Switching Email Service Providers Can Be Good for Your Email Health

If you work in a corporate environment, chances are you’re familiar with wellness programs. Originally intended to encourage physical health on the part of employees in order to reduce sick days and healthcare costs, wellness programs now run the gamut and even include stress reduction and financial wellness. Now I, […]

Challenges when trying to chart process of identifying email deliverability issues

Sniffing out Snafus: How We Work to Improve Your Email Deliverability

An undelivered email is akin to an email that was never sent. If you send 10,000 emails and 1,600 are never delivered (because your email deliverability rate is 84%), you might as well have a list of 8,400 names instead. And if we look at the number of emails that […]