Martin Chan

4 posts

a good email analysis tool should guide your email marketing

Email Analysis Should Guide Marketing, Especially When Switching ESPs

Lately, we’ve published a few blog posts about migrating from one ESP to another when switching ESPs. I’ve read these posts with interest because I’ve helped with several such migrations since joining the ClickMail team. While helping with these ESP migrations, I’ve noticed that whenever a new platform is being […]

email marketing best practices say keep fake emails off your list and fake flamingos off your lawn

Email Marketing Best Practices: Keeping Fake Emails Off Your List From Day 1

Keeping your in-house email list relevant and clean is important. For one thing, a clean list helps your email deliverability rate by decreasing your chances of hard bounces, and therefore list hygiene should also be among your email marketing best practices. Part of this hygiene is removing those email addresses […]