I’ve been in email marketing since 2002, and over the years I have been asked the same question many times: “If I click on the unsubscribe link, will I get more spam?” My response has always been to parrot what my former boss said to me all those years ago: […]
Martin Chan
4 posts
Having dealt with businesses of all sizes, from small Internet startups to large brick-and-mortar retailers, I’ve noticed that the majority of companies treat their email marketing team as the stepchild no one wants but somehow must take care of. In reality, the advantages of email marketing are far superior to […]
Lately, we’ve published a few blog posts about migrating from one ESP to another when switching ESPs. I’ve read these posts with interest because I’ve helped with several such migrations since joining the ClickMail team. While helping with these ESP migrations, I’ve noticed that whenever a new platform is being […]
Keeping your in-house email list relevant and clean is important. For one thing, a clean list helps your email deliverability rate by decreasing your chances of hard bounces, and therefore list hygiene should also be among your email marketing best practices. Part of this hygiene is removing those email addresses […]