Don’t shoot the messenger! But the holidays are coming. The Christmas decorations are already up on some retailers’ brick-and-mortar stores, and I’ve already seen plenty of “only X shopping days until Christmas” messages. Whether that stresses you out as a consumer or a marketer, rest assured, I’m not here to […]
Sharon
17 posts
As anyone who knows me can attest, I have some lofty goals, including to slowly make our home as natural and chemical-free as can be, and to drastically reduce the amount of throw-away packaging we bring into the house. That led me to Dr. Bronner’s castile liquid soap, and I […]
A while back, I posted a photo of my inbox so I (as a copywriter) could delve into the good, bad and ugly sides of preheader text. Doing so prompted me to ask others at ClickMail to send me screenshots of their inboxes out of curiosity, so I could see […]
If you missed the webinar featuring ClickMail’s Vice President of Strategic Services Grant Johnson discussing the importance of content marketing to a successful email program, you can listen to the archived version here. Over many years at ClickMail, we have learned that email marketing success is usually dependent on three […]
Unless yours is one of the biggest brands with big marketing budgets, your reality is probably one of getting by with fewer staff, a lower budget, and less technology than you’d like. You know what you want to achieve as a marketer, but your resources are too limited to enable […]
When Stefano Pistillo, ClickMail’s Sales Engineer, shared a Mashable post with me on writing better emails at work, I was struck by how well this advice applies to email marketing messages too. Perhaps that’s because the best email marketing messages aren’t written in a generic, corporate way, but in a […]
My inbox is a busy place, and I’m sure yours is too! Between work email, personal email, newsletters I subscribe to, promotional emails that I don’t, and more, my inbox is rarely static. And all of those emails are competing against each other for my attention, which is limited. That […]
Do you ever write a word and suddenly look at it and think to yourself, “That can’t be right?” It’s usually a word you’ve written dozens of times, but all of a sudden, it just looks wrong, like you have no idea how to spell. That happened to me recently […]
As I type this, CASL is less than 24 hours from becoming a reality. Can you hear the countdown going on in the background? Do you think life is a little hectic up north right now, as marketers scramble to be compliant?? Are you just a little bit glad you’re […]
Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on your list, the higher your ROI for each campaign, right? Wrong. The only names that matter are the quality ones. A focus on quality over quantity is […]