Don’t shoot the messenger! But the holidays are coming. The Christmas decorations are already up on some retailers’ brick-and-mortar stores, and I’ve already seen plenty of “only X shopping days until Christmas” messages. Whether that stresses you out as a consumer or a marketer, rest assured, I’m not here to […]
Sharon
5 posts
My inbox is a busy place, and I’m sure yours is too! Between work email, personal email, newsletters I subscribe to, promotional emails that I don’t, and more, my inbox is rarely static. And all of those emails are competing against each other for my attention, which is limited. That […]
Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on your list, the higher your ROI for each campaign, right? Wrong. The only names that matter are the quality ones. A focus on quality over quantity is […]
I know I’m not the only one who does email triage while getting ready for work in the morning. You do it too, right? Checking email on your smartphone and deleting those that don’t matter so you won’t have to mess with them once at work in front of your […]
The other day after getting the mail I mumbled something about “list hygiene” in front of my 12-year-old. She asked, “What’s list hygiene?” I was holding a piece of junk mail that should never have shown up in our mailbox. Now I can’t remember why, but it was a classic […]