17 posts

5 Reasons Why Your Holiday Email Marketing Should Be Done as a Series

Don’t shoot the messenger! But the holidays are coming. The Christmas decorations are already up on some retailers’ brick-and-mortar stores, and I’ve already seen plenty of “only X shopping days until Christmas” messages. Whether that stresses you out as a consumer or a marketer, rest assured, I’m not here to […]

10 email copywriting tips to avoid frustration

Frustrated by Ineffective Emails? Use These 10 Tips to Improve Your Email Copywriting

When Stefano Pistillo, ClickMail’s Sales Engineer, shared a Mashable post with me on writing better emails at work, I was struck by how well this advice applies to email marketing messages too. Perhaps that’s because the best email marketing messages aren’t written in a generic, corporate way, but in a […]