The numbers prove it: Businesses that use a comprehensive, behavior-based triggered messaging strategy can generate more revenue, more often. When Bank of America reports event-based triggered emails are 250% more effective than broadcast emails; Epson’s birthday emails generate 840% more revenue; and Gaylord Brothers converts half of their cart abandoners with remarketing emails, it’s easy to see an investment in triggered messaging can produce exponential results for each dollar spent. However, knowing where you want to […]

Have you received a triggered email yet this week? It might be the confirmation of an order you placed, an event reminder, or a follow-up to a webinar you attended. Or perhaps you celebrated a birthday and a triggered email arrived with birthday wishes and a special offer on ice cream? (My inbox? I got an overdue notice from the library. Oops.) Whatever the event—or trigger—chances are you have seen something automated show up in your […]

We’re already three months into 2013, and one of this year’s hottest topics is still the importance of triggered email marketing. Has your company launched any automated campaigns yet? If not, you might want to consider these five reasons to take on triggered email, because this is the year to get automation working for you…before your competitors get to it first. Reason 1: Triggered emails perform better When considering your choice of email marketing solutions, consider […]

Many eMarketers complain that it’s hard to generate enough content. Maybe it’s time to stop talking about your company and let others do it for you. The best marketers for your company are your customers. You can let them share their voice through email! In this age of online and smart phone wielding shoppers, customer reviews are having a huge impact on click-and-brick sales. But that’s not the only reason to seek them out. The other […]

If you’re not automating triggered emails to specific people in your database, you’re missing out some of the best response rates in online marketing.Timing and relevance are essential to opens and clicks. There’s no better example of good timing and good relevance than automatically sending a message to people whenever they complete an action that’s tracked on your system. Here are some opportunities to send automated emails to your audience.

The welcome email should be part of any and all email solutions because it is easy to do and highly effective. Why do we send welcome emails? Because they have high engagement rates, yes, but also to get the relationship off to a good start, right? After all, this is a relationship you are beginning, you hope, with this person who just subscribed or purchased. And being a relationship, you want it to be something that […]