Somewhere between the opens and the clicks is a wealth of email marketing data you need to be mining. You might call this the gray area, because it goes beyond the black and white of the simple email reporting of recent history. Yet it’s not actually gray, meaning it’s not […]
Email analytics
24 posts
“The greatest value of a picture is when it forces us to notice what we never expected to see.” — John W. Tukey, Exploratory Data Analysis, 1977 As you know, we have five senses: touch, hearing, taste, smell and vision. Of those, vision is by far our most dominant sense. […]
A recent article in MarketingProfs.com offered “Seven Disastrous Data Don’ts” with a quick snapshot of common mistakes marketers make when dealing with Big Data. The author made good points, and I am not refuting them at all. Rather, in pursuit of further edification on the topic, I thought I’d pick […]
Are you ready for some scary statistics? Because I was a little taken aback when reading through this Salesforce research on the state of analytics. These statistics are not email specific, but they are still relevant to our industry because they illustrate the increasing importance of data, the continued growth […]
There’s a lot of shiny stuff going on in marketing right now, from the potential of wearable technology to in-app advertising to the Internet of Things (IoT). But two decidedly not shiny principles continue to stand as pillars of email marketing: email deliverability and email analytics. I say this because […]
Two years ago we launched eMVision, a unique and innovative email analytics tool that integrations Tableau Software with the email reporting of major ESPs such as Salesforce Marketing Cloud. Since that launch, we have spent a lot of time talking to clients and other email marketers about email reporting and […]
For years you could ask virtually any ESP or email industry expert a question about best practices and get the answer, “It depends.” What’s the best subject line length? It depends. What’s the best send time? It depends. What’s the best call to action? It depends. And that answer used […]
In a recent article, CMSWire touted the mobile functionality of the Salesforce Analytics Cloud, powered by the Wave platform, detailing how Salesforce is enabling analytics on the go. Since the article started out being about the “broken promises” of business intelligence, it can lead one to believe that being mobile […]
I suspect every marketer has heard this famous line at least once during their careers: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That famous quote is attributed to John Wanamaker, an American merchant and the first retailer to place a […]
Here at ClickMail, we have access to some unique data due to the ESPinator. The ESPinator is a free online tool we built a few years ago to help marketers looking for a new email service provider (ESP) to narrow their list of possible ESP choices. As thousands of marketers have […]