Category Archives : Email deliverability

Expert blog posts on email deliverability and related topics, including how to improve email deliverability, email marketing deliverability and email authentication.


Why Your Email Deliverability Doesn’t Rank 10 Out of 10…Yet

On a scale of 1 to 10, with 10 being the highest, how would you rank your email deliverability? Deliverability usually doesn’t get a 10—either in importance or performance—because email marketers often think deliverability ends with hitting the “send” button. Yet there is much more to it than that, and much to be gained by […]


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Why Your Sender Score Matters More Than Your Credit Score 1

Have you ever bought a house? Or a car? And your credit score was part of the equation that determined whether or not the sale would go through and at what rate? Officially known as a FICO score, that credit rating can be a make-or-break number for some consumers, and I know people who fret […]


Email 101: The (Continued) Importance of Email Deliverability and Analytics

There’s a lot of shiny stuff going on in marketing right now, from the potential of wearable technology to in-app advertising to the Internet of Things (IoT). But two decidedly not shiny principles continue to stand as pillars of email marketing: email deliverability and email analytics. I say this because it’s true, but I say […]


tips for warming up dedicated IP address

New Dedicated IP Address? Use These Tips to Warm Up Your New IP Address the Right Way

When sending from a new dedicated IP address, it is important to “warm up” that IP in order to establish a good reputation as a legitimate email sender with the Internet Service Providers (ISPs) like Gmail, Hotmail and Yahoo!. You might have been an established sender with your old IP address, but now that you […]


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Rebuilding Your Sender Reputation Takes Time, Even If You Weren’t the Bad Guy in the First Place

Imagine your email marketing program is humming right along, deliverability is about where it should be, and you’re tweaking and testing for those incremental improvements you know will add up–when all of a sudden you’re seeing a 95% bounce rate when emailing subscribers using Gmail. That is practically every single Gmail address on your list. […]


What You Don’t Know Can Hurt You: Can You Afford NOT to Pay Attention to Email Deliverability?

It’s not a tale of two cities but it is a tale of two businesses, a tale that illustrates how paying attention to email marketing best practices matters. What you don’t know can hurt you, and how can you know what’s hurting you (i.e. your deliverability) if you’re not paying attention? To be kind to […]


why you want an excellent sender reputation

What Is a Sender Reputation, and How Do You Improve It to Improve Email Deliverability?

Because email deliverability is a big part of what we do here at ClickMail, we talk a lot about sender reputation. Yet is everyone clear on what is meant by sender reputation? A quick scan of past posts tells me this topic has been talked about but not actually explained. Until now… Your sender reputation […]


Halloween Hygiene: How to Oust Ghosts and Goblins From Your List for Better Email Deliverability This Holiday Season! 2

Have you noticed the Halloween décor is ramping up? The stores have been touting their spooky stuff for a few weeks and now I’m seeing the lights and yard decorations popping up around the neighborhood. Before you know it, trick-or-treaters will be showing up at the door and we’ll be going into sugar overload at […]

oust the ghosts with email list hygiene for better email deliverability

Challenges when trying to chart process of identifying email deliverability issues

Sniffing out Snafus: How We Work to Improve Your Email Deliverability

An undelivered email is akin to an email that was never sent. If you send 10,000 emails and 1,600 are never delivered (because your email deliverability rate is 84%), you might as well have a list of 8,400 names instead. And if we look at the number of emails that get delivered right to the […]