Expert blog posts on email deliverability and related topics, including how to improve email deliverability, email marketing deliverability and email authentication.

Email Deliverability Best Practices: Can We Say Enough About Testing? No!

2010-07-28T15:53:57+00:00

Testing is a topic that has come up a lot lately at our email marketing vendor offices. We encourage constant testing all the time. Not to say you should test every single factor every single time. But always be testing by choosing something to test every time you do an email. It could be anything from your From name to the color of your call-to-action button. Constant testing falls into the category of email deliverability best practices […]

Email Deliverability Best Practices: Can We Say Enough About Testing? No!2010-07-28T15:53:57+00:00

Make Content Part of Your Email Deliverability Best Practices

2010-07-16T11:55:14+00:00

Among your email deliverability best practices, be sure to include content. I don’t mean the “buy now” content. I mean content with a little meat to it… Your emails are intended to generate money for your company, right? That’s the end goal of your department: generating email marketing ROI. But you can’t only and always sell. You’ll wear out your welcome in the email inbox sooner rather than later if that’s the approach you take. And […]

Make Content Part of Your Email Deliverability Best Practices2010-07-16T11:55:14+00:00

Lack of Email Deliverability Best Practices Means Complete Blockage of Email

2010-07-07T09:17:54+00:00

How could a major online retailer go from a .69% bounce rate to an almost 50% bounce rate in just two days? Footwear etc. was at the top of their email game. They are a recognized, award-winning leader in email marketing practices, yet they still face tough competition from other online retailers. And despite their innovation in the email arena, they didn’t have best practices in place to regularly assess their email deliverability and monitor their […]

Lack of Email Deliverability Best Practices Means Complete Blockage of Email2010-07-07T09:17:54+00:00

Legacy Data Can Hurt You if You Ignore this Email Deliverability Best Practice

2021-11-09T21:44:17+00:00

You do more harm than good when you send to a bad email address. So, again, don’t get caught up in the quantity over quality mentality of in-house email lists. That quantity could come back to haunt you and make your precious list worth about, oh, nothing. And “nothing” isn’t any kind of quantity at all! Here’s the deal: You only get email marketing ROI when you a) get your email into an inbox, b) get […]

Legacy Data Can Hurt You if You Ignore this Email Deliverability Best Practice2021-11-09T21:44:17+00:00
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