(Updated October 23, 2018) As an email technology vendor striving to help clients do a better job marketing, there are two points we tend to harp on because they are so important: relevancy and testing. And testing brings us to another point: avoiding the apology email. I’ve been in this industry […]
Email marketing best practices
244 posts
A lot has changed in email marketing in the past 10 years, but one constant has remained: Subscribers rule. Or at least they should rule. If they don’t drive your email marketing campaigns and strategy, you might need to re-evaluate how you view them. Why so much emphasis on subscribers? […]
On a scale of 1 to 10, with 10 being the highest, how would you rank your email deliverability? Deliverability usually doesn’t get a 10—either in importance or performance—because email marketers often think deliverability ends with hitting the “send” button. Yet there is much more to it than that, and […]
This really happened… The following question was posted in a discussion group for email marketers: “I need to blast bulk emails on daily basis so suggest me some best email marketing tools.” As soon as I saw it, I thought, “Oh boy, that person is going to get lambasted for […]
Disclaimer: As we do every time we post about CASL, we encourage you to seek legal advice to ensure CASL compliance. This post is informational only and not intended to serve as legal advice or guidance. This summer, Canada’s strict anti-spam law will get stricter—and the risk of non-compliance will […]
Email marketing—it’s a numbers game. But they have to be the right numbers in the right sequence. Improving email ROI isn’t about simply upping the numbers, getting more names on your list so you can send more email and therefore make more sales. No, improving email ROI requires increasing the […]
You probably already know how compelling images are…because you’re human. You know you’re more likely to notice a Facebook post with an image vs. one that’s just words. As a marketer, you can’t help but notice how quickly Pinterest soared to its place of popularity. And of course there are […]
Reading through an article on outbound email FAQs just now, it struck me that marketers have a tendency to treat two very different types of B2B emails as if they were one and the same. For example, the article I just read says: “Opens and clicks only get you so […]
When was the last time your ESP sent you release notes? OK, and when was the last time you actually read them? In our experience at ClickMail, we find clients don’t always read the documentation ESPs put together and distribute when offering new or updated features. It’s kind of like […]
It’s one thing to be told how to do better email marketing. It’s another thing to be shown. And showing is just what Adestra has done in their Campaign of the Year 2015 report. Featuring the most successful email marketing campaigns run by Adestra clientele during the past year, this […]