(Updated December 1, 2018) Noticed anything different about your email inbox lately? For instance, maybe it’s even more crowded than usual? The holiday season is upon us…and so are the holiday email marketing campaigns. That means you can take a crash course in email marketing and who is doing what […]
Email marketing best practices
206 posts
(Updated October 23, 2018) As an email technology vendor striving to help clients do a better job marketing, there are two points we tend to harp on because they are so important: relevancy and testing. And testing brings us to another point: avoiding the apology email. I’ve been in this industry […]
A lot has changed in email marketing in the past 10 years, but one constant has remained: Subscribers rule. Or at least they should rule. If they don’t drive your email marketing campaigns and strategy, you might need to re-evaluate how you view them. Why so much emphasis on subscribers? […]
This really happened… The following question was posted in a discussion group for email marketers: “I need to blast bulk emails on daily basis so suggest me some best email marketing tools.” As soon as I saw it, I thought, “Oh boy, that person is going to get lambasted for […]
Disclaimer: As we do every time we post about CASL, we encourage you to seek legal advice to ensure CASL compliance. This post is informational only and not intended to serve as legal advice or guidance. This summer, Canada’s strict anti-spam law will get stricter—and the risk of non-compliance will […]
Reading through an article on outbound email FAQs just now, it struck me that marketers have a tendency to treat two very different types of B2B emails as if they were one and the same. For example, the article I just read says: “Opens and clicks only get you so […]
When was the last time your ESP sent you release notes? OK, and when was the last time you actually read them? In our experience at ClickMail, we find clients don’t always read the documentation ESPs put together and distribute when offering new or updated features. It’s kind of like […]
It’s one thing to be told how to do better email marketing. It’s another thing to be shown. And showing is just what Adestra has done in their Campaign of the Year 2015 report. Featuring the most successful email marketing campaigns run by Adestra clientele during the past year, this […]
As many options as marketers have now for reaching out to potential customers, email still leads as the most effective channel. But there is always room to improve, as we all know! Some ways to improve the effectiveness of email marketing include more advanced segmentation, visual email analytics, and automated […]
With all of the advances in email marketing technology and cross channel marketing, email still remains a more effective tool for lead nurturing than lead generation. Oh, you can do lead gen with email for sure, but email’s powerhouse is nurturing prospects along, because it’s a perfect platform for doing […]