Email marketing best practices

278 posts

Expert blog posts on email marketing best practices and related topics including email marketing optimization, email marketing tools, email marketing agency, email marketing vendors, email marketing provider and campaign email marketing solution.

Why Your Email Deliverability Doesn’t Rank 10 Out of 10…Yet

On a scale of 1 to 10, with 10 being the highest, how would you rank your email deliverability? Deliverability usually doesn’t get a 10—either in importance or performance—because email marketers often think deliverability ends with hitting the “send” button. Yet there is much more to it than that, and […]

4 Months and Counting! Staying CASL Compliant Post July 1

Disclaimer: As we do every time we post about CASL, we encourage you to seek legal advice to ensure CASL compliance. This post is informational only and not intended to serve as legal advice or guidance. This summer, Canada’s strict anti-spam law will get stricter—and the risk of non-compliance will […]

Unlock the Door to Email Marketing Success With Email Segmentation

Email marketing—it’s a numbers game. But they have to be the right numbers in the right sequence. Improving email ROI isn’t about simply upping the numbers, getting more names on your list so you can send more email and therefore make more sales. No, improving email ROI requires increasing the […]

Are You Paying (Enough) Attention to the Images in Your Email Marketing?

You probably already know how compelling images are…because you’re human. You know you’re more likely to notice a Facebook post with an image vs. one that’s just words. As a marketer, you can’t help but notice how quickly Pinterest soared to its place of popularity. And of course there are […]

Want Better Email Marketing? Read Those Release Notes

When was the last time your ESP sent you release notes? OK, and when was the last time you actually read them? In our experience at ClickMail, we find clients don’t always read the documentation ESPs put together and distribute when offering new or updated features. It’s kind of like […]