Expert blog posts on email marketing best practices and related topics including email marketing optimization, email marketing tools, email marketing agency, email marketing vendors, email marketing provider and campaign email marketing solution.
Using Email for Lead Nurturing: Harder Than It Should Be?
Sharon2021-11-09T20:55:26+00:00With all of the advances in email marketing technology and cross channel marketing, email still remains a more effective tool for lead nurturing than lead generation. Oh, you can do lead gen with email for sure, but email’s powerhouse is nurturing prospects along, because it’s a perfect platform for doing so, introducing small bits of content over time…drip, drip, drip. And what is lead generation good for if not followed up by a nurturing campaign anyway, […]