Expert blog posts on email marketing best practices and related topics including email marketing optimization, email marketing tools, email marketing agency, email marketing vendors, email marketing provider and campaign email marketing solution.

Are You Testy? Count That Among Your Best Practices for Email Marketing

2010-06-21T11:34:20+00:00

We harp on best practices for email marketing, as you know if you spend any time with this email marketing blog. And among those best practices is testing. As an email marketing vendor, we talk a lot about testing, but we don’t see a whole lot of it really going on. So here’s an idea for encouraging you to implement more testing as a best practice for email marketing: Be testy. I don’t mean be crabby, […]

Are You Testy? Count That Among Your Best Practices for Email Marketing2010-06-21T11:34:20+00:00

Scrubbing Your List: An Email Marketing Best Practice to Eliminate the Costly Clutter

2010-05-05T14:26:20+00:00

A friend has been packing for a big move. And that packing has turned into a lot of sorting and cleaning and dumping and donating as she sorts through 22 years worth of furniture, books, art and all those boxes in the closets. We seem to accumulate a lot of stuff as we go through life. And the longer we stay in one place, the more stuff we gather around us. Then when it’s time to […]

Scrubbing Your List: An Email Marketing Best Practice to Eliminate the Costly Clutter2010-05-05T14:26:20+00:00

Email Marketing Best Practices Require Honesty

2021-11-09T21:44:16+00:00

Day dreaming the other day, I started looking at house plans online. Doesn’t everyone dream of building their own home someday? Well, if you’re going to be looking for house plans, you’ll find plenty on the Internet! I like traditional style homes, like four squares and bungalows and shingle style homes. None of that contemporary stuff for me. And when you start looking at the drawings and photos of the houses, you think, “Ah ha, a […]

Email Marketing Best Practices Require Honesty2021-11-09T21:44:16+00:00

Email Marketing Best Practices: Go Social With Unsubscribes

2021-11-09T21:44:17+00:00

 As a Marketer, I’m happy to see the “Social is taking over email” articles and blogs go away in place of more reasonable views that they can work together without one necessarily excluding the other. For me, the next step is to join forces with the two channels. One way: When people unsubscribe, give them an option to fan you or follow you instead. Does that sound counter intuitive? After all, they are basically saying “I don’t […]

Email Marketing Best Practices: Go Social With Unsubscribes2021-11-09T21:44:17+00:00

Email Marketing Best Practices Include Easy Unsubscribe

2021-11-09T21:44:18+00:00

Have you ever gone to a dinner party that bored you but felt like you couldn’t leave? Some unsubscribe processes are like that. And they are the opposite of email marketing best practices. A few years ago, I subscribed to an industry newsletter to help me get a better understanding of the industry, as we were taking on a new client, and that knowledge was useful. After a few good years, the client went away. (It was […]

Email Marketing Best Practices Include Easy Unsubscribe2021-11-09T21:44:18+00:00
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